The latest search engine ranking algorithm from Google is being released today… and it will have a massive impact on millions of websites, for companies both big and small.
This is a logical next step for Google. About 60% of all web browsing is now done on a mobile phone or tablet, so it makes sense that mobile optimized sites should rank higher than their outdated competition.
According to a Google Blog Post:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Some Important Notes on #Mobilegeddon:
1. The ranking changes will only be affected on mobile devices. This means you won’t see any difference when you check your Google rank from your computer.
2. The algorithm will specifically punish websites that are not mobile friendly. This means that if text is too small to read, buttons are too small to be clicked, or if your layouts get really crowded on a smartphone, you are likely to be reprimanded.
3. This will be a massive ranking overhaul, affecting more than just small businesses. In fact, a few days ago, Business Insider put together this fun little list of major brands that are likely to be affected.
4. All this hype makes for some enjoyable drama, but it doesn’t have to be a #mobilegeddon disaster. The truth is, all of these issues can be fixed with a responsive website, even after you lose your rank. If you don’t know what responsive means, you can easily test your website by clicking the button below. If you already know you don’t have one, get yourself a responsive website quote from us in about 5 minutes.