Google, Amazon & Chroma Sites Enter the Home Improvement Market

4 Website Launches Meet the Demand of Growing Trade Businesses

This past year, Chroma Sites launched a new batch of home improvement websites for some very successful home improvement firms. These companies represent a small, but important, segment of the huge residential home improvement industry. We are proud to feature them in our portfolio.

With the likes of Google and Amazon jumping into this lucrative fray, we thought you might like to see some of the features we add to our websites in order to help our own home-service clients grow their businesses. With Google and Amazon making it easier to find these types of businesses, we’re here to ensure that these websites convert customers.

“After months of speculation, Google has entered the home services market, by making it easier for homeowners to find plumbers, locksmiths and handymen without ever leaving the search box.” Geekwire 

Here are just a few of the home improvement websites we launched in 2016.

Let us know how we can help with your trade business in 2017.


1. Stepney Hardware

Home Improvement Websites for Hardware Stores

Stepney Hardware is one of those old-fashioned, service oriented hardware stores that hard to find. Located in Monroe, CT, they draw locals from all over Fairfield County who don’t want to shop at one of those big-box stores.

Stepney’s previous website was 10 years old, and the owner decided to upgrade his online presence for their many lines of products, including high-quality grills, a full line of Benjamin Moore paints, and so much more.

We built Stepney Hardware a brand new, responsive, home improvement website with separate pages for each product category. We also integrated an e-commerce shopping cart connected with their distributor so that customers could also shop online. Now, the store doesn’t have to worry about shipping and credit cards. This feature adds an extra revenue stream and allows them to compete with much larger stores without having to carry inventory. This home improvement business website is clean, yet personable, allowing customers to learn about Stepney in a relaxed and friendly way.

Go visit Stepney Hardware in Monroe, CT. Ask for Dave Otto and tell him we said hi!


2. SunShine Floor Supplies

One of our many Home Improvement Websites for Business

Sunshine Floors is Connecticut’s best source for wood flooring and associated products like stains and tools. They carry a prestigious line of fine wood choices for today’s modern homeowner or commercial space.

Sunshine Floors came to us because they needed a new, responsive, home improvement website to showcase and sell their 1,000+ products. We launched the shopping cart first so that the online business sales could move forward and optimize quickly in the search engine shopping feeds. Then we were able to go back and refine the actual look and feel of the website. Based on the preferences of their most discerning customers who love good home improvement websites, we are told we did a good job

Give Sunshine Floors a call next time you need premium flooring and supplies. Ask for RT and tell him we sent you.


3. R. Piro Electric

Home Improvement Websites

R. Piro Electric, are master electricians, and a website client, who offers electrical services for both businesses and the home improvement markets, at great rates. For the very best in maintenance, installation and upgrades. Piro’s team has an excellent reputation and always gets the job done right the first time. Generator installs, wiring of appliances, electrical panel upgrades and so much more… They do it all!

Rob Piro came to us for help with their first website, and we started from scratch with great enthusiasm. Content, messaging and graphics had to attract a very high-end customer base in Fairfield County, CT. The website had to highlight their good taste in lighting design and installation, as well as the more technical back-end services required to make everything light up reliably. We added a clean gallery of their projects, obvious links to review sites like Home Advisor and a capabilities panel that will grow with them. This website is responsive too, All home improvement websites need to be mobile friendly, of course, because most customers now find service providers, like electricians, on their phones.

Give Rob Piro a call for expert electrical service.


4. Paintcraft LLC

Home Improvement Websites for Business

PaintCraft LLC has in business since 1972, in Danbury, CT, offering painting and decorating services for homes and businesses. Based upon their exceptional and professional service, they plan to be around for a very long time. PaintCraft has also established great and long-lasting relationships with many colleagues in the trade services arena.

Paintcraft came to us for help with their second website in a decade, but we decided to start from scratch with a brand new look and gorgeous project galleries. They had wonderful photos of their past commercial and residential work but no place to showcase them… until now. We added a page for testimonials (obviously important for any painting company) and created unique design elements to differentiate them from all the other painters in the world. Creating a mobile-friendly website was also important because many contractors and homeowners now find home improvement service companies on their mobile devices.

If you need a room or an auditorium painted, give Bill Shea a call.

Let us know how we can help you with your home improvement business!


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Small Business Websites from Chroma Sites