We offer the following services as part of our Content Marketing Plans.
Visitor Conversion Strategy
Website visitors don’t mean much if they don’t convert to actionable leads before they leave. During our initial strategy session with you, we’ll discuss what needs to be accomplished with your inbound marketing campaign and how to make it happen. We’ll revisit this game plan every few months, fine-tuning the approach to maximize results.
Blog Post Creation & Writing
A thoughtful, well-crafted blog post captivates readers and encourages them to share it, browse the rest of your website or subscribe to future posts. We’ve written hundreds of such articles for ourselves and our clients on a wide variety of topics. If you don’t have the time, energy or finesse to write your own blogs, we can handle it.
Blog Post Optimization
Whether you choose to write your own content, or have us write it for you, we’ll help fine-tune the message and add some great visuals. Before we publish, we’ll write an irresistible call-to-action and optimize the post for social media and search engines. Then, it’s on to promotion.
Blog Post Syndication on Social Media
A billion+ users means no other form of marketing has more potential than social media. When we publish a blog, we’ll post links and carefully crafted messages to your social media profiles. We’ll syndicate these posts over the course of a few months to maximize exposure.
Website Promotion on Social Media
In addition to your blog posts, we’ll also promote the other content on your website. We’ll determine the most interesting and relevant aspects of your website, posting links to those pages, pictures and unique messages on social media, throughout the month.
Some people see Twitter as weird and confusing. But people who do use it, see it as THE place to get their news, entertainment and education on a daily basis. We’ll follow people, favorite and retweet relevant third-party content to grow your audience and continually expand your exposure.
Sponsored Social Media Management
Facebook, Twitter and LinkedIn allow companies of all sizes to expand their reach by sponsoring posts. We’ll work with you closely to optimize your budget, target the right audiences and manage your best performing ads to continually increase the quantity and quality of leads through your website.
Full Website Optimization
To take full advantage of the search engines, your entire website needs to be meticulously maintained, by targeting optimal keywords for your business. On an ongoing basis, we’ll update outdated information and continuously improve the SEO titles and tags throughout your website, to increase you organic, search engine visitors.
Along with this service, we also include keyword SERP tracking, keeping you up-to-date on the overall visibility of your website.
Local Search Optimization
If customers actually stop by your store or office, perhaps the most important form of marketing is local search. Apps like Google Places, Apple Maps and Yelp all collect information from different sources to display the most relevant places to their users. Keeping those sources consistent and up-to-date can be a nightmare to handle on your own. We can help.
Landing Page Development
Keeping your website current with new content is as important for your visitors as it is to the search engines. Consistent blogging plays a big part in that, but more is always better… New landing pages, with specific, sales-oriented messages, can focus your visitors, priming them to become customers. Every few months we’ll create a beautiful new landing page, based on the marketing concepts we’ve already developed through the blog.
Believe it or not, email marketing remains the most cost-effective way to promote your business. We’ll implement website strategies to grow and nurture your list of customers, prospects and influencers. We’ll design a standout, branded, mobile-responsive email template and blast your latest blogs every month, keeping YOU at the top of everyone’s mind.