Archives for December 2014

SEO for Business: Are You on Google’s Naughty List?

It’s sort of amusing to think of Google as being as powerful as Santa… but in the world of search engine optimization, they get to write the list of who’s been naughty and who’s been nice.

Fortunately, when it comes to SEO for business, there’s a list of rules that we can follow to avoid such scorn and disappointment. So, when you expect the gift of high search engine rankings, you better not pout and just do what Google says, or else you will NOT have a very Merry Christmas.

5 ways to stay off Google’s naughty list this holiday season:

1. Write different titles and descriptions for ALL of your website’s pages.

This is the most common problem we see with older websites that were never optimized for search engines. Page titles have always been the #1 thing Google uses to figure out what each of your pages are about. Make sure every single one of your page titles are completely relevant and unique.

2. Write website content for your visitors, not for Google.

As ironic as it sounds, Google actually doesn’t want you to write content for them. In fact, over the last decade, they’ve spent billions dollars trying to weed out those that do. Write naturally, without stuffing keywords in every chance you get. Always good to use proper grammar and spellign too :p

3. Connect your website to Google webmaster tools.

As daunting as Google’s mysterious algorithms may seem, they will actually tell you about major problems they find with your website. Hook it up to webmaster tools (takes about 5 minutes with the help of your web designer) and in a few days you’ll have a much better idea whether you’re getting coal in your stocking.

4. Make sure your site is fast and mobile friendly.

It might be easier said than done, but Google has started to weigh this very heavily. As websites become more and more bloated with ads, high-res images and nifty little bells and whistles, the time it takes to load goes through the roof. Google wants people to find what they’re looking for, and they know it’s not…

5. Don’t try to trick Google.

Just as Santa knows when you’ve been bad or good, Google knows when you do things that are against their “code of ethics”. Even if they don’t catch you every time, a pattern of sketchy tactics will keep you from playing anymore reindeer games.

Merry Christmas!

4 Interview Questions to Help You Hire a CT Web Design Company

Upon searching for a local website design company, you may find yourself a bit intimidated by a whole bunch of technical terms that only web developers know. How do you know what you really need in a new business website and how can you be sure that you hire the right firm to get it?

Here are a few questions to ask your web design candidates…

Q1. Ask them: “How does web design relate to web marketing?”

Don’t let ’em gloss over the connections between the development of your website and what happens to your site after launch. Not even the best CT web design company can be all things to every businesses, but every good website firm should be extremely cognitive about your goals, both before and after the launch.

Q2. Ask them: “What do you know about responsive design?”

Don’t be fooled when a web designer says “oh sure, we can do that”, when you ask them about mobile websites. Mobile browsing is officially here to stay and your website needs to be readable and look great on every device. Ask for examples of responsive design websites they’ve built, and be sure to explore those sites on your phone.

Q3. Ask them: “What do you do in-house and what do you outsource?”

As difficult as it is to hear, your website should never really be finished. Even after you launch, you will be coming up with new business ideas and new marketing strategies that will require changes on your website. Whether it’s maintenance or marketing, make sure the company you hire can handle, or will be involved with, the services you need to grow your business after launch. Uncoordinated website design and marketing services never end well.

Q4. Ask them: “Why does my content matter?” (and then ask them again)

Make sure they understand the value of inbound marketing and building your website around a content-driven strategy. Even if you’re not a writer, you can’t overlook the importance of relatable content. If you take away nothing else from this blog, make sure hire a web designer who can help you bridge the gap between the website development and turning your visitors into customers.

At Chroma Sites, we’ve spent years tuning the finer points of our websites. We’ve worked with hundreds of small businesses and understand what they’re looking for. Along the way, we’ve built unique features into our websites… tools specifically designed for business. If you’re interested in a REAL business website, get an instant¬†proposal by clicking the button below.