Your business website is the primary marketing tool that potential customers use to decide how much they really know, like, and trust you. Properly organizing your website is the crucial, first step in producing a website that will do just that. We all surf the web and know a poorly organized website when we see… Read More
Chroma Insights
Getting the Most Out of Your Website Redesign: A Case Study
“All we need is a redesign,” is a phrase we sometimes hear from prospective clients. But is it true? In our business, we’re lucky enough to have an educated clientele who understand valuable ideas when they hear them. The decision-makers at the top of any small business typically understand the tremendous value that their website holds…. Read More
SEO for Dummies: Black Hat vs. White Hat
Disclaimer: This is not an article about how to SEO, it includes no tips, nor any surefire ways to rank above those competitors of which you’re so envious. This article does attempt to explain the two big buzz-words in SEO, White Hat and Black Hat. I am in no way affiliated with the book “SEO… Read More
A Blog About Blogs
Over the years, as the internet has become a part of every American’s life, most have developed fairly steadfast opinions about what is fundamentally wrong with the web. You know the type, the ones that either love or hate Facebook, Twitter, Wikipedia, etc. There’s rarely any middle ground and there’s rarely any changing anyone’s mind…. Read More
Chroma Sites is Go-for-Launch
Saving the world from ugly, useless websites… one business at a time. Chroma Sites is a new venture brought to you from Coldfire Inc., a long-time website development and internet marketing company based in Westport, CT. We have clients from all walks of business, all quite remarkable in their own areas, but usually a bit… Read More
